The logo design for the WaterSmart Innovations Conference and Expo was the launch pad for the complete brand development. The WSI Conference and Expo is the first ever tradeshow hosted by the Southern Nevada Water Authority. It highlights the water and wastewater efficiency practices of Southern Nevada. Our brand development package included consulting, logo design, stationery package, interactive marketing (emarketing, website design and maintenance,) signage and wayfinding, and user experience design.